What started as a personal archive 15 years ago evolved into our cherished two-story Brick Lane store opening in 2016 as a fully-fledged hang-out for local lovers of vintage designer clothing, books, magazines and accessories.

The vision was simple; Hollywood glam meets Camden trash via elevated Italian design. Years spent hanging out in the markets of LA, Europe and London informed our ever-evolving but forever emo-infused ‘Serotonin Girl’ -  Studded belts, graphic tees and perfectly aged leathers. Unapologetically loud prints from Roberto Cavalli and Jean Paul Gaultier paired with Miu Miu bags and Prada shades.

Today Serotonin continues as a small family-owned store with a tight-knit crew of girls merchandising, styling and shipping with love from London.